![]() “What they sell comes pre-packaged,” ScentAir UK’s managing director Christopher Pratt said in an interview for the Independent, “so although it looked like the place should smell of chocolate, it didn’t.” It does now. One of ScentAir’s clients is the M&M World store at Leicester Square in London. We have all experienced tastes, sounds, smells, sights or a touch that sends us back there, a sensation that reminds you that you were once loved, that you were happy.Ĭompanies like Air Aroma and ScentAir work with hotels and shops to create these scent-specific locations. It is the feeling when past happiness is momentarily restored. You taste the limoncello and instantly you are transported back to that summer in Italy and can sense the warm evening air on your skin. ![]() We are all aware of the journey a taste can trigger when it comes to memory. MAKING MEMOIRES MOVIEIf you always eat in front of the television, it might make the day feel a little more extraordinary if you gather for a family dinner around a candlelit table-and if you are always eating candlelit dinners, it might be nice to eat dinner during a movie marathon. In our daily routines, it’s also an idea to consider how we can turn the ordinary into something more extraordinary in order to stretch the river of time. If we want life to slow down, to make moments memorable and our lives unforgettable, we may want to remember to harness the power of firsts. “We are not interested in any particular type of experience,” said the researchers, “just describe the first memories that come to mind.” In a study led by David Pillemer, professor of psychology at the University of New Hampshire, participants were asked to describe memories from their freshman year in college. ![]() The importance of first experiences also means that, say, if you go to university, you are more likely to remember events from the beginning of your first year than later in that same year. ![]()
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